Event intelligence is essentially the technology and science of providing visibility and credible insights into the global events industry. Using Event Intelligence and other forms of technological innovation can help aid business and impact your business in the long run. Four ways that intelligence is driving the events industry are listed below:
- Get Digital-Get Going
Organizers who understand the importance of digital media and the impact it has on the potential audience and the competitors are the ones making a mark in the event industry. Taking Twitter, Instagram, Facebook, Snapchat and other famous social media applications in the media planning strategy is a good investment on the technological front. Using Facebook Lives, Instagram stories and Snapchat posts, the events can be hyped and made popular. This ensures engagement, involvement, and participation from the digital audience that in turn helps in making the event successful. Using social media for real-time updates helps audience gain updated and timely content that is accessible and affordable.
Juraj Holub, Sli.do’s US Marketing Manager agrees, “Live streaming is gaining its momentum and I’m convinced that it will have a major impact on the events industry in 2017 and beyond.”
- Big Data Doing Big Jobs
Big Data has been a buzzword in various industries for a while now, and why not? The technology is penetrating major operations and functionalities in the events industry. From audience segmentation to identifying the correct advertisers and sponsors for the event, big data is helping event organizers and managers become efficient, productive, and profitable. Prediction settings use data as an enabler rather than being the end of the process.
Data is a widely utilized tool that is making events better in terms of ambiance, quality, and as an entertainment-providing platform. According to Eventopedia’s Co-founder Alan Newton, various technologies are shaping the planning, supplier and customer journeys. This provides insight and analytics that further help in increasing the value of the event for a range of stakeholders.
- Personalization Is The Key
The trends and upgradation in the event industry are led by making content and event experiences highly personalized. This differentiated trend is making heads turn and attracting a more digital audience than ever before. For instance, a recent concert featured Freddie Mercury’s hologram on stage performing his act and grabbed the crowd’s attention and emotions impactfully. Media, public relations, digital marketing, events, and social media professionals are actively paying attention to make the content user-friendly and more personalized. User-generated content is expected to increase because of the interactivity of the digital platforms. Niche genre of content and event opportunities are expected to increase that will help the industry grow from a purist perspective.
- Translate Skills Into Relevant Skills
As an unspoken rule, specializing in one aspect of the event industry is of utmost importance and being fairly knowledgeable in all other fields is the current requirement in the event industry. This is also known as T-shaped job skills and is highly appreciated and applicable today. Being the “generalized specialist” is the key to finding and maintaining relevance in the industry and usually involves the knowledge of a diverse set of software, mobile applications, video, and photographic skills as well as the basics of data analysis.
Sophisticated and upgraded software and tools such as Eventbrite, Trello, Cvent, etc., are helping in the process of registration, participation, evaluation, and disposal of resources in the event industry.