In a world largely driven by constant technological evolution, it has never been more important for small business owners to tap into digital marketing if they want to grow their business.
An article in Send Mode states that people are ‘increasingly preoccupied with technology’ and places the importance of digital marketing far above traditional marketing strategies. But for small businesses – and particularly those who may not be technologically savvy – what are the simplest and most effective ways to digitally market your company in order to create awareness and successful advertising?
Current Content
If your business has a website (which it definitely should), it’s important that content is kept fresh and up to date. Forgetting about your content and leaving outdated information on there makes the company look unenthusiastic and unprofessional. A regular blog could be a great way to engage with your customers and keep them updated on the progress, aims and objectives of the company. If you’re not great with words or feel like you haven’t got the time to dedicate to this, then consider hiring a content provider – it’s a small price to pay for an engaging and informative website.
Have a Recognisable Logo
Digital Signage is a great way to showcase your logo – and this in itself is a major marketing tool. Creating a unique and memorable logo is an integral part of your online and offline marketing. Whether your logo appears on your digital signage, your banners or leaflets, it needs to be instantly recognisable to your company.
Utilise Social Media
Needless to say, social media is a tool that all businesses should be willing to try. Not only is it essentially free advertising, but it allows you to connect and network with customers and other businesses. It’s also a great way to promote free giveaways.
Give Your Services Away
This might not necessarily sound like the best business model. But every now and then, offering a free product or service online can be a great way of generating interest and advertisement. Many businesses use a ‘like and share’ stipulation to encourage customers to spread the word about their giveaway, which can be a great way to get your company name out there and create brand awareness.